Online Video Will Be Taking Over The Internet Soon

By Reagan Nielsen | May 30, 2013
According to Cisco’s new Visual Networking Index forecast online video is breaking through the mass media clutter and is on its way to becoming even more popular than social networking. Yes, even more popular than Facebook and Twitter.

Cisco concludes that by 2017 we will see video streaming thrive in the online environment, taking up most of the Internet traffic.

The fad of online video has been going on for the past couple years.  Nielsen Ratings showed in January 2011 that online video usage was up 45 percent from 2010.

Cisco estimates that 1 billion users were using online video services in 2012 but that number should double by 2017, meaning about 2 billion users worldwide.  In four years, 81% of the world’s total Internet users will be watching videos online.

To put these numbers in perspective note how many people are on Facebook and check it regularly.  Right now social media makes up about 66 percent of residential Internet users and in 2017 this number will represent 70 percent.  That’s eleven percent lower than total Internet users.

The report says that Internet usage will drastically rise in the next four years.  Currently the average household is generating 31.6 gigabytes per month.  In 2017 this statistic will be more than double, generating 74.5 gigabytes per month.

With popular video websites like YouTube, Netflix, and Hulu where commercials are limited, aired on your time, and viewed from wherever you and your device are, it isn’t a shock that this popular trend is spreading all over the big WWW.

Online videos have led to web-enabled TVs, so with the increase in online video viewing the number of households with these TVs will also soar. In 2012 it was recorded around 180 million homes used this technology and it is expected to rise to 827 million homes in 2017.

Remember when video killed the radio star? Is this a sequel?  Well it very well could be bad news for cable companies.  Cable customers might cut their cable cord.

According to our very own Jim Flink, we are seeing an erosion of traditional television news.  
“People aren’t waiting around for the 5 and 6 o’clock news. They now can easily get it on demand,” Flink said.  Flink was formerly a news anchor and reporter for KMBC-TV in Kansas City.

There are those traditional folks that do enjoy their classic television news viewing, just like there are those who prefer to read their newspaper in the morning over a cup of coffee rather than scrolling through it on their tablet.  Traditional news isn’t dying, it’s just undergoing plastic surgery.  Getting a facelift if you will.