Newsy, the over-the-top video news service that brings context and perspective to its growing video audience, today debuts on Comcast’s new cross-platform video service Watchable as a premiere launch partner. Newsy is a wholly-owned subsidiary of The E.W. Scripps Company (NYSE: SSP).
Newsy’s world and national news videos, covering verticals including politics, entertainment, science and tech, will be available on-demand through the Watchable platform, which consumers can access on mobile, web and TV via Comcast’s cloud-based cable TV operating system, X1.
“With Watchable, Comcast is building a platform that speaks directly to our young, well-educated and constantly connected audience,” said Blake Sabatinelli, general manager of Newsy. “Our partnership with Watchable expands upon our mission to deliver ‘news with the why’ to our current customers while connecting us with new ones as well.”
With a growing millennial audience across mobile, web and connected TV devices, Newsy is known for delivering video news and analysis of the top stories from around the world — but without the hype and bias found in some cable and digital news outlets. Newsy advances understanding of the day’s news by offering multiple viewpoints in its fresh take on video journalism and reporting.
“We think Watchable can be a unique place that curates and distributes the best content from some of the most recognized brands and producers on the web,” said Sam Schwartz, chief business development officer for Comcast Cable.
All Watchable beta content is supported entirely through advertising. Users can browse a full list of shows, organized by categories like Auto, Entertainment, Fashion & Style, Food & Travel, Funny, Gaming, Music, News, Science & Technology and Sports.
In addition to Newsy, Watchable offers short-form videos from about 30 digital partners including AwesomenessTV, Buzzfeed, Machinima, Vice, Vox, Maker Studios, PopSugar and Refinery29.