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January 31, 2011

There's no doubt that social media has had a huge impact on news consumption by today's generation. Perhaps one of the best descriptions of the impact was said by a graduate student during a focus group a few years ago: "If the news is that important, it will find me." Today Newsy launched new features on our site to make it easier than ever for a Newsy video to find you.

By following us on Twitter, Facebook and signing up for our weekly newsletter, you'll have more opportunities to watch Newsy videos where and when you want them. Now, from every page of the site, you can download one of our highly rated free apps for the iPad, iPhone, Android or Blackberry. And the Newsy iPad app now allows you to share the app with friends through Facebook, Twitter and email. Taking advantage of all the viral hooks that social media offers is a priority at Newsy - helping us to build our brand credibly and authentically and without a big advertising budget. Enjoyed a Newsy video today? Share it with a friend!