Ascending Awareness of Online Video Sites

September 18, 2009

Among younger online users, Web video is now approaching total saturation. A recent Pew report found that nine in 10 Web viewers aged 18 to 29 say they watch content on video-sharing sites, and more than a third in that age group (36%) say they do so every day.

Ipsos MediaCT report finds awareness of specific online video sites is on the rise:Hulu saw market awareness increase from 9% to 41% between September 2008 and April 2009- and YouTube saw awareness increase from 83% to 87% during that same time period. These are significant jumps.'s awareness is on the rise too - users are Tweeting, sharing and embedding our videos more and more every month. We rolled out the current version of the Newsy site in April, and have made improvements every month. October is shaping up to be an exciting month - you'll see significant changes to our content and design. Stay tuned for a some major announcements in the coming weeks!