A Google Ad Revolution Is Upon Us

By Lyndsey Garza | May 9, 2012

google, advertising, adwords


Google is revolutionizing the world of advertising as we know it.
The company announced recently on its YouTube blog an extension in its successful AdWords program, AdWords for Video. The service is promising to boost small-to-medium, start-up or “mom and pop” businesses to international market share by optimizing advertisements tailored by keyword. 

YouTube touts nearly 800 million monthly views, the equivalent of nearly five times the viewership of Super Bowl XLVI. To put it in perspective, this year’s Super Bowl raked in a total audience of nearly 167 million, making it the most-viewed television program in American history. Ad rates skyrocketed to as much as $3.5 million for a mere 30 second-spot during Super Bowl commercial breaks. (Fan of Super Bowl advertisements? Check out the top 100 ads of all time.)

Google’s AdWords for Video offers the potential to target tens or hundreds of millions of viewers with a modest budget. “With a global audience of 800 million monthly visitors to YouTube, every day can feel like you’re advertising in the Super Bowl, and one video can launch a business,” Youtube’s Group Project Manager Baljeet Singh said in YouTube’s official blog.

While the service is similar to how normal keyword driven search works, advertisers can set a budget, decide where they will pay for clicks and only pay for advertisements viewed in entirety. Businesses can pick and choose which keywords are most valuable and relevant to their product or service and can bid accordingly. 

Hulu recently implemented a successful advertisement completion payment program that allows users to decide which advertisements they would like to view based on personal relevancy. Optimizing ad-placement according to user preference drives down costs for advertisers, allowing them to target only interested consumers. 

To kick-start the new Adwords for Video program, Google is giving away $50 million in free advertising, which equals around $75 for 500,000 businesses. Google has made it easy to know what marketing strategies work best by publishing their own comprehensive and free YouTube Advertiser Playbook. Business owners can also learn how to create their first video by using YouTube’s free online tool called My Business Story. In addition, Google has launched a lite version of AdWords called AdWords Express accompanied with free phone support and international range in 70 countries. 

Google claims AdWords for Video can help bolster a business’ traffic by 20 percent. The Dollar Shave Club and Chuck Testa’s Taxidermy are proof enough that YouTube works and it works well at selling the masses.