Your browser doesn't support HTML5 video.

CNN

YouTube's Cracking Down On The Latest Viral Video Challenge

Social media companies are trying to stop kids from eating Tide Pods.

By Katie Cammarata | January 18, 2018

YouTube is going to start removing Tide Pod challenge videos.

If you're unfamiliar, teens and kids have been challenging each other to eat or take a bite of a laundry pod and record it.

It's kind of like the cinnamon challenge — but with a product that contains toxic ingredients.

YouTube said it's also going to give any users that upload Tide Pod challenge videos a strike for violating the company's content rules. If an account gets three strikes within a three-month period, it's removed from the site. 

Facebook has also started removing the videos.

The challenge has pushed Tide to put out marketing videos that state the obvious: Eating Tide Pods is "a BAD IDEA."

Additional reporting from Newsy affiliate CNN.