YouTube is going to start removing Tide Pod challenge videos.
If you're unfamiliar, teens and kids have been challenging each other to eat or take a bite of a laundry pod and record it.
It's kind of like the cinnamon challenge — but with a product that contains toxic ingredients.
YouTube said it's also going to give any users that upload Tide Pod challenge videos a strike for violating the company's content rules. If an account gets three strikes within a three-month period, it's removed from the site.
Facebook has also started removing the videos.
The challenge has pushed Tide to put out marketing videos that state the obvious: Eating Tide Pods is "a BAD IDEA."
Additional reporting from Newsy affiliate CNN.