(Image Source: Baltimore Tech)

BY GINA COOK

ANCHOR EMILY SPAIN


Zynga, the creator of Words With Friends and other popular social games, has officially changed its relationship status with Facebook to -- “it’s complicated”.


The gaming provider is launching a new platform--separate from Facebook--that offers five of its own games and two others from gaming partners.  

Zynga says a reason for the split was that gamers don’t always want to combine play with other aspects of their life and the new site is entirely based on play.


But if you’ve racked up a lot of gaming creds on CastleVille or Zynga Poker--don’t worry---you won’t lose any of them and Facebook scores will come with you to the new site.


Here’s a video from Zynga explaining an added feature of the site:


“If you look at the right side of the screen you see what we refer to as the live social stream these are requests and feeds coming in from everyone in the Zynga.com community.”


PC Magazine says it doesn’t know what affect this will have on Facebook but the move makes sense saying,

“Although Facebook attracts 845 million monthly active users, Zynga's user base includes 140 million monthly users. The difference? Zynga users, by definition, play games; it's not likely that all of a user's Facebook friends, however, do.”


But a contributor for Forbes disagrees saying Facebook gets 12 percent of its revenues off of games, much of it from Zynga, and now Zynga wants it all for itself.  


“If it succeeds in moving the lion’s share of gaming traffic away from Facebook and toward itself, it will have become the only player in one of best-monetized pieces of the internet.”


A writer for The New York Times believes Facebook will still have the upper hand in the short term saying,

“When players want to buy something on the Zynga site, they will use Facebook credits. While Facebook has been experimenting with letting other Web sites use its currency, the Zynga platform is a big move forward in this regard.”


And other reports say just because it’s complicated doesn’t mean the relationship is over.

A source for the Financial Times says,

“This is not a schism at all,”...“Both parties need, respect and want the other to thrive and Zynga will be saying to Facebook this is good for them as non-Facebook players will be more likely to convert to becoming Facebook members.”


The platform will be introduced in a trial version on Zynga.com later this month.

Zynga Separates From Facebook

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Mar 2, 2012

Zynga Separates From Facebook

(Image Source: Baltimore Tech)

BY GINA COOK

ANCHOR EMILY SPAIN


Zynga, the creator of Words With Friends and other popular social games, has officially changed its relationship status with Facebook to -- “it’s complicated”.


The gaming provider is launching a new platform--separate from Facebook--that offers five of its own games and two others from gaming partners.  

Zynga says a reason for the split was that gamers don’t always want to combine play with other aspects of their life and the new site is entirely based on play.


But if you’ve racked up a lot of gaming creds on CastleVille or Zynga Poker--don’t worry---you won’t lose any of them and Facebook scores will come with you to the new site.


Here’s a video from Zynga explaining an added feature of the site:


“If you look at the right side of the screen you see what we refer to as the live social stream these are requests and feeds coming in from everyone in the Zynga.com community.”


PC Magazine says it doesn’t know what affect this will have on Facebook but the move makes sense saying,

“Although Facebook attracts 845 million monthly active users, Zynga's user base includes 140 million monthly users. The difference? Zynga users, by definition, play games; it's not likely that all of a user's Facebook friends, however, do.”


But a contributor for Forbes disagrees saying Facebook gets 12 percent of its revenues off of games, much of it from Zynga, and now Zynga wants it all for itself.  


“If it succeeds in moving the lion’s share of gaming traffic away from Facebook and toward itself, it will have become the only player in one of best-monetized pieces of the internet.”


A writer for The New York Times believes Facebook will still have the upper hand in the short term saying,

“When players want to buy something on the Zynga site, they will use Facebook credits. While Facebook has been experimenting with letting other Web sites use its currency, the Zynga platform is a big move forward in this regard.”


And other reports say just because it’s complicated doesn’t mean the relationship is over.

A source for the Financial Times says,

“This is not a schism at all,”...“Both parties need, respect and want the other to thrive and Zynga will be saying to Facebook this is good for them as non-Facebook players will be more likely to convert to becoming Facebook members.”


The platform will be introduced in a trial version on Zynga.com later this month.

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