Zaxby's Finds Recipe For Success In Fast-Casual Market

Fast-casual chicken chain Zaxby's, now a regional restaurant brand, is on its way to becoming a household name.

By Elizabeth Hagedorn | August 10, 2015

Known for its Buffalo wings and chicken fingers, Zaxby's is quickly becoming one of the country’s fastest-growing restaurant chains. 

Zaxby's ranked 25th on QSR magazine's list of top 50 brands in quick service and fast casual — having pulled in nearly $1.3 billion in sales in 2014. 

And it all comes just 14 years after two childhood friends opened the first Zaxby's in Statesboro, Georgia.

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Today, Zaxby's operates more than 640 restaurants across 15 states. (Video via Zaxby's)

Zaxby’s success can be explained, in part, by the growing popularity of fast-casual food — a mix of fast-food and sit-down dining. 

Think Chipotle or Panera. 

CEO Zach McLeroy told business publication Metro Atlanta CEO the goal is for Zaxby's to become a national brand. 

And for now, he says, that means focusing on what Zaxby's does best: chicken. (Video via Zaxby's

This video includes images from Getty Images and Zaxby's

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