YouTube Gaming Tries To Step Over Twitch
YouTube's new gaming site is very clearly going after Twitch's market and it might have a good shot.By Ben Lawson | June 12, 2015
If you can't join 'em, beat 'em. After failing to acquire video game streaming site Twitch last year, Google has constructed a rival service — YouTube Gaming.
Gaming has proven a big deal for YouTube. Videos about the popular brick building game “Minecraft” are the most popular in the site’s history with over 42 million videos on the site.
And one of its most popular users, Felix Kjellberg, better known as PewDiePie, has over 37 million subscribers who tune into his gaming videos. The Wall Street Journal reports he generated $4 million in ad revenue last year alone.