Your Ad Here! NBA OKs Advertisements On Your Favorite Player's Jersey
Beginning in 2017, the three-year pilot program will allow companies to buy 2.5-by-2.5-inch ad patches on NBA uniforms.By Christian Bryant | April 15, 2016
NBA Commissioner Adam Silver said in 2014 that on-jersey ads were inevitable, and he wasn't wrong. On Friday, the NBA Board of Governors approved the sale of jersey sponsorships.
The league plans to implement a three-year pilot program that'll feature 2.5-by-2.5-inch ads on the front left of players' jerseys — just like we saw during the All-Star game.
According to Bloomberg, the ads could generate around $150 million in revenue a year, with half going to the teams and the other half going to a revenue-sharing pool.