Image Source: Ars Technica

BY KERRY LEARY

You're watching multisource U.S. news analysis from Newsy.

Forget the .com boom -- some say .xxx is already a bust. Instead of websites ending in .com, .org, or .edu, adult entertainment websites will now end in .XXX, which, surprisingly, many in the pornography industry aren’t too happy about. So unhappy, in fact, that they made a satirical video about it.

“See, the whole premise of .XXX is to serve the needs of the sponsored community. Assuming of course, that your needs are in line with mine. Which include, but are not limited to, my, be coming filthy, stinking, rich. Largely at your expense.”

ICM Registry company will become filthy, stinking, rich, because each website will have to register for about 60 dollars per site, per year. However, the ICM registry says that this will be a positive experience for everyone in the adult industry.

“As a trusted brand, customer confidence will be very high resulting in more traffic, greater repeat traffic, and, perhaps most importantly, greater conversion into paying customers.”

The Free Speech Coalition website is disagreeing with that statement. A comment on the website says,  

"Customers can already find the adult content they want .There is no new business to make the industry as a whole grow in your proposition. Sure it has the potential to shift some market shares from one player to the other, no new business will be generated. So the end result will be that ICM Registry will make money and the market will have shifted between existing/new adult content providers." 

Another concern has been brought up by Morality in Media, the anti-pornography group is warning that .xxx will only multiply online obscenity. Patrick Trueman, CEO of the group, made a statement saying,

"The establishment of a .xxx domain would increase, not decrease the spread of pornography on the Internet, causing even more harm to children, families and communities.”

CNN asked Stewart Lawley, CEO of the registry company, if he thought that the .XXX domain was going to make it easier for kids to come across the adult entertainment websites. He said,

“The opposite is true in fact, Pauline. Each .XXX site, unlike their counterparts in .COM, comes with the latest world wide web consortium W3C labeling technology that makes it a snip for parents to be able to filter it out at the desktop level in their parental control settings."

So there’s a lot of concern and debate flying around the web about the adult entertainment industry, but what about the celebrities worried about their names being used as websites with the new domains? According to Fox News,

“[Kim] Kardashian joins over 4,000 other celebrities, politicians and newsmakers in having their names permanently blocked from the new .XXX pornography Internet domain that started taking orders Wednesday. ICM Registry has reserved 15,000 potentially offensive .XXX domains, including international city names, various dignitaries, heads of state and common terms for child pornography.”

The .XXX registry will run from September 7 to October 28 allowing trademark owners and other IP holders to opt-out of an .XXX domain.

'Like' Newsy on Facebook for updates in your news feed.


Get more multisource video news analysis from Newsy.


Transcript by Newsy.