Word-Of-Mouth Marketing Is The Future Of Film Promotion
Studios are starting to rely more on word-of-mouth marketing for films that aren't easy to promote but are likely Oscar contenders.By Lexie Hammesfahr | September 24, 2015
Going to a movie theater to watch a movie with a bunch of other people can seem so antiquated, right? And so expensive.
We don't have the money to see every film that's released, and it's so much easier to wait until it comes out on on-demand. But if there's a lot of hype, it's much easier to justify spending $18 on a ticket.
That's why, in the age of social media, positive word-of-mouth can be key to a film's success. And it's also why studios are starting to heavily lean on the marketing concept as a promotion tool.