Will Snapchat's News Content Interest Its Young User Base?
Snapchat is reportedly working to develop original news content, but does its young audience even want it?By Ben Lawson | January 23, 2015
Snapchat wants to be known for more than just self-destructing selfies.
Digiday reports the popular social media app has plans to roll out its own original content later this month. Snapchat's Discover feature will consist of its own journalistic videos, text and picture stores. It will also reportedly feature content from major media companies like CNN and ESPN.
All of this will, of course, be supported by advertising — both traditional video ads that play before the article or video you actually want to see and ads catered to Snapchat's disappearing-image style.