Will Native Advertising Thrive On Pinterest? Data Says Yes
After a lengthy beta program, Pinterest says it's planning on rolling out 'Promoted Pins' at the start of the new year.By Mikah Sargent | December 29, 2014
Brace yourselves, Pinterest users. Promoted posts are headed to a Pinterest board near you.
The social site for sharing and discovering things you're interested in, hence the name, has been experimenting with promoted content for several months now. Much like Twitter's promoted tweets or Instagram's promoted posts, Promoted Pins are a type of advertising that resembles other content on the site. (Videos via Pinterest, Twitter)
This type of advertising is often referred to as "native advertising." And if Pinterest's research is any indication, it's bound to be quite lucrative for marketers.