Why Taylor Swift Streamed Her '1989' Tour Doc Strictly On Apple Music
Taylor Swift decided to stream her latest tour on Apple Music. Some say it gives the company an upper hand in the music industry.By Cody LaGrow | December 21, 2015
"Getting ready for this, I wondered about a lot of things," Taylor Swift said in an Apple Music promo.
We wondered about a lot of things, too, when Taylor Swift decided to stream her "1989 World Tour Live" strictly on Apple Music. Like, why did Swift just release it on Apple Music?
The Verge notes that it allows Apple to provide exclusive content to its users, renders incentive for more people to subscribe to Apple Music when they're gifted new gadgets and speaks volumes about Swift's relationship with the music industry.