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Why Some Campaigns Don't Need Big Money

Jeb Bush has raised $128 million and spent a lot on advertising, but Donald Trump is leveraging social media instead.
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A tale of two campaigns: Jeb Bush and Donald Trump. Bush raised $128 million by fall 2015. Trump? $5.8 million. So why has all that spending made so little difference? The media strategy from Trump's campaign — and from Bernie Sanders' — tells part of the story.

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