Why Luxury Automaker Jaguar Is Lowering Its Prices
Jaguar is dropping prices and building an SUV to find a new place in the luxury car market.By Katie Link | September 4, 2015
Do you have $52,885 laying around? If so, you can be the new owner of Jaguar's XF 35t midsize sedan. (Video via Jaguar)
And that's a pretty good price considering Motor Trend reports last year's entry model was 9 percent more expensive.
The British car company introduced new, lower-priced models Thursday in an attempt to win your business. The luxury car brand that ruled the 1950s and '60s has taken a back seat to German brands like Mercedes-Benz and Audi. (Videos via Mercedes-Benz and Audi)