Why Are Cereal Mascots Staring At You?
A study has found most cereal box mascots make direct eye contact with shoppers. This increases brand loyalty and influences purchasing decisions.By Amy Kluber | April 3, 2014
Ever notice how the mascots on cereal boxes have the same creepy stare? Well, science says there's a reason for it — and might explain why the cereal aisle has become such a kids trap.
According to a recent Cornell study, the angle at which cereal box characters stare has a lot to do with convincing shoppers to buy the product and creating brand loyalty.
"I'm cuckoo for Cocoa Puffs." (Via General Mills)