Whole Foods' 'World's Healthiest' Slogan Was Rejected
The U.S. Patent and Trademark Office says "World's Healthiest Grocery Store" is way too hard to prove.By Samantha Crook | July 28, 2016
Whole Foods applied to get a new slogan: "World's Healthiest Grocery Store." But that idea was rejected. The U.S. Patent and Trademark Office says that claim is way too hard to prove.
The agency called the phrase "laudatory." After all, it would be almost impossible to determine how healthy every grocery store in the world is.
Whole Foods already markets itself as "America's Healthiest Grocery Store," but the world's healthiest is a tougher sell. Interestingly, Whole Foods doesn't actually have that many stores in other countries.