Whole Foods Wants Young Money, Even If It Must Charge Less
Whole Foods announced Wednesday it would open a new, lower-priced brand of stores aimed at attracting millennials.By Cliff Judy | May 7, 2015
Score another victory for millennials as more and more corporations try to court their business and cater to their tastes. Whole Foods Market wants your dollars, millennials, even if it has to charge fewer of them to get you to buy something.
"This new format will feature a modern, streamlined design, innovative technology and a curated selection," Mackey said. "It will offer a convenient, transparent and values-oriented experience geared toward millennial shoppers."