What's In A View? Tech Companies Disagree On The Metric
Tech companies can't seem to agree on what counts as a video view, but that's not a problem for Snapchat, which captivates the teen audience.By Mikah Sargent | September 6, 2015
Snapchat made headlines this week for reaching a whopping 4 billion video views each day. (Video via Snapchat)
The coverage is unsurprising given Facebook reached 4 billion daily video views in its first quarter back in April. See, the tech press hasn't been shy about pitting the two companies against each other ever since Snapchat reportedly turned down more than $3 billion from Facebook. (Video via Facebook)
But now there's a new narrative taking shape, and it's centered squarely around the view.