(Image source: The Washington Post)

 

 

BY ZACH TOOMBS

 

 

When the presidential campaign ended, the massive treasure trove of voter data compiled by both campaigns remained. And now Democrats are asking the president’s advisers to share.

 

Barack Obama’s team assembled the most in-depth bank of digital voter information in U.S. election history — detailed data for 16 million voters and donors. [Video: ABC]

 

Gathered through social media sites, email accounts and other digital footprints, the Obama campaign gleaned information on voters’ history at the polls, their favorite TV shows, their friends on Facebook and Twitter, phone numbers and even their car registration.

 

The results were personalized emails appealing to voters’ unique interests and likelihood of donating or volunteering. But what happens to that information now? According to The Washington Post, the Democratic National Committee wants access to it — but Obama’s team is hesitant to oblige.

 

“Privacy advocates say the opportunity for abuse … is serious, as is the danger of hackers stealing the data. Voters who willingly gave campaigns such information may not have understood that it would be passed on to the party or other candidates...”

 

The Wall Street Journal says Obama’s advisers are also considering holding on to the data themselves and adding to it until 2016. The Journal says that  “... would have the potential to give the president leverage in the selection of the next Democratic presidential nominee.” [Video: Financial Times]

 

But it’s not as if the campaign’s data bank is going to waste. In fact, the president has already put it to use since the election.

 

On Sunday, his former campaign spokeswoman Stephanie Cutter emailed the voter database to promote Obama’s tax plan — asking readers to share their story of what $2,000 in tax cuts would mean for them. It’s a campaign tactic in the middle of legislative gridlock. [Credit: barackobama.com]

 

The Democrats angling for a piece of the data bank will probably have to wait, for now. According to Politico, team Obama won’t make any decision on the voter info until closer to his second inauguration.

What Becomes of Obama’s Trove of Voter Data?

by Zach Toombs
0
Transcript
Dec 5, 2012

What Becomes of Obama’s Trove of Voter Data?

(Image source: The Washington Post)

 

 

BY ZACH TOOMBS

 

 

When the presidential campaign ended, the massive treasure trove of voter data compiled by both campaigns remained. And now Democrats are asking the president’s advisers to share.

 

Barack Obama’s team assembled the most in-depth bank of digital voter information in U.S. election history — detailed data for 16 million voters and donors. [Video: ABC]

 

Gathered through social media sites, email accounts and other digital footprints, the Obama campaign gleaned information on voters’ history at the polls, their favorite TV shows, their friends on Facebook and Twitter, phone numbers and even their car registration.

 

The results were personalized emails appealing to voters’ unique interests and likelihood of donating or volunteering. But what happens to that information now? According to The Washington Post, the Democratic National Committee wants access to it — but Obama’s team is hesitant to oblige.

 

“Privacy advocates say the opportunity for abuse … is serious, as is the danger of hackers stealing the data. Voters who willingly gave campaigns such information may not have understood that it would be passed on to the party or other candidates...”

 

The Wall Street Journal says Obama’s advisers are also considering holding on to the data themselves and adding to it until 2016. The Journal says that  “... would have the potential to give the president leverage in the selection of the next Democratic presidential nominee.” [Video: Financial Times]

 

But it’s not as if the campaign’s data bank is going to waste. In fact, the president has already put it to use since the election.

 

On Sunday, his former campaign spokeswoman Stephanie Cutter emailed the voter database to promote Obama’s tax plan — asking readers to share their story of what $2,000 in tax cuts would mean for them. It’s a campaign tactic in the middle of legislative gridlock. [Credit: barackobama.com]

 

The Democrats angling for a piece of the data bank will probably have to wait, for now. According to Politico, team Obama won’t make any decision on the voter info until closer to his second inauguration.

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