Was Justine Sacco's Trial By Twitter Cyberbullying?
While unplugged and unaware on an international flight, a PR exec faced global backlash for an offensive tweet.By Zach Toombs | December 21, 2013
Twitter was not in its finest form late Friday evening, as a PR executive's offensive tweet prompted ugly backlash across the social network, all while she was unplugged and unaware aboard an international flight.
Justine Sacco is the communications director for InterActivCorp, the parent company of Match.com, CollegeHumor, Vimeo and others. Friday, before a long flight from London to South Africa, an ill-advised tweet was posted to her account. (Via New York Daily News)
It read: "Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!"