(Image Source: Business Insider)
BY JUSTIN WHALEY
ANCHOR AUSTIN KIM
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Miss Wintour must have some tricks up her sleeve. Vogue is the only fashion magazine to show first-half increases from newsstand purchases this year. Women’s Wear Daily says –
“All in all, Vogue averaged 360,400 copies during the first half of this year at newsstand, up 12.7 percent...The shot, featuring a pink-haired Gaga wearing a breezy white gown with purple lips, drove sales up by more than 100,000 copies over the March 2010 issue, which featured a polar opposite type of celebrity: Tina Fey.”
InStyle’s Lauren Conrad and Glamour’s Kim Kardashian covers were big sellers in the first half of the year, but Vogue pulled out all the stops when it featured Gaga in March.
However, not every Vogue cover has been a money-maker this year. According to Fashionista.com:
“Poor Reese Witherspoon was responsible for dismal months for both Vogue and People Style Watch.”
But with its September issue approaching publication, will Vogue still see the same success? Adweek explains:
“Vogue closed its closely watched September issue with 584 ad pages, an increase of 50 pages, or 9.3 percent, over the year-ago issue, publisher Susan Plagemann said...Plagemann said the Condé Nast title benefited from gains in fashion, retail and beauty advertising and the brand's health, pointing to newsstand and online figures....”
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