Vogue wants its readers to get out and vote — specifically for Hillary Clinton.
For the first time in the fashion magazine's 124-year history, it made an official political endorsement proclaiming "two words give us hope: Madam President."
The editorial reads in part: "Women won the vote in 1920. It has taken nearly a century to bring us to the brink of a woman leading our country for the first time."
So what makes this a big deal?
Fashion magazines generally don't explicitly endorse candidates.
And when actress Mariska Hargitay endorsed Clinton in an Elle op-ed, a note at the bottom said the opinion didn't "necessarily reflect those of Hearst Magazines."
More than 1.2 million people read Vogue magazine each month, making it one of the largest fashion magazines in the U.S.