'Video Haikus': Google's New 6-Second, Unskippable Ad Format
The new unavoidable ad format is targeted at mobile users.By Matt Picht | April 27, 2016
Google's ad department is about to roll out a new type of video ad. The good news: It's capped at six seconds. The bad news: you can't skip it. At all.
The six-second Bumper ads, which the company refers to as "little haikus of video," are designed to target mobile users. It gives companies another way to advertise their products: a really short message that's guaranteed to reach its target.
A couple of companies have already signed on to use the new video ads. Atlantic Records promoted the English band Rudimental's new album with a range of six-second spots, using a different featured artist on each one.