(Image Source: Emily Eats Clean)

 

BY ANGELA CASE

 

Is it a cheddar conspiracy?  The big cheeses in the Department of Agriculture are reportedly encouraging Domino’s to serve more cheese on its pies.  According to the New York Times, Domino’s solicited the help of a consultant to boost sagging sales early last year.  That consultant suggested Domino’s add more cheese to its pizza -- and paid for a $12 million campaign to market the new product.  

“Surprise, everybody. We’re actually at Truttmann Dairy, just one of the dairies where we get the milk to make real Domino’s cheese.  A hundred percent real, from beginning to end.  Taste the truth with our five ninety nine deal.  Make one a new Wisconsin Six Cheese for just two bucks more.” (YouTube / Dominos)


The controversy over this campaign?  The consultant, Dairy Management, is a subsidy of the United States Department of Agriculture -- the USDA.  The very same agency that is currently engaged in a sweeping anti-obesity campaign discouraging saturated-fat laden foods -- like cheese!  Fox News reports, it appears the government is trying to have it both ways.

“While Michelle Obama tells restaurant owners to offer healthy crud that no one wants, the government is helping Domino’s come up with the Wisconsin, a pizza with six cheeses on top and two more in the crust.”  

Katie Couric of CBS says
supporting dairy farmers might be a worthy cause.  Still, she thinks preventing childhood obesity should be a higher priority for the government.  

“It’s one thing to support dairy farmers, but launching a 12 million dollar ad campaign to sell pizzas—that undermines the much more important goal of keeping our kids healthy.”

The Huffington Post notes there other ways to support dairy farmers without simultaneously promoting unhealthy eating habits.

“There's a guy in Vermont named Andrew Meyer who's figured out how to make an awesome, super durable, non-toxic floor and furniture varnish from another by-product of the cheese industry, whey. Why not use the USDA's resources to encourage this kind of innovation?”

The rural blog The Daily Yonder
calls the Times story misleading.  It says Dairy Management is just one of many government programs made to promote agriculture.  And besides, the government isn’t really paying the tab for the cheese campaign.

“Dairy producers tax themselves to create a pool of money used to promote milk and cheese. The USDA oversees this fund, but producers pay all the costs incurred by the government.”

So what do you think?  Mixed messages from the USDA?  Or bring on the cheese?

 

USDA Promotes and Discourages Cheese Consumption

by Charlie McKeague
0
Transcript
Nov 11, 2010

USDA Promotes and Discourages Cheese Consumption

(Image Source: Emily Eats Clean)

 

BY ANGELA CASE

 

Is it a cheddar conspiracy?  The big cheeses in the Department of Agriculture are reportedly encouraging Domino’s to serve more cheese on its pies.  According to the New York Times, Domino’s solicited the help of a consultant to boost sagging sales early last year.  That consultant suggested Domino’s add more cheese to its pizza -- and paid for a $12 million campaign to market the new product.  

“Surprise, everybody. We’re actually at Truttmann Dairy, just one of the dairies where we get the milk to make real Domino’s cheese.  A hundred percent real, from beginning to end.  Taste the truth with our five ninety nine deal.  Make one a new Wisconsin Six Cheese for just two bucks more.” (YouTube / Dominos)


The controversy over this campaign?  The consultant, Dairy Management, is a subsidy of the United States Department of Agriculture -- the USDA.  The very same agency that is currently engaged in a sweeping anti-obesity campaign discouraging saturated-fat laden foods -- like cheese!  Fox News reports, it appears the government is trying to have it both ways.

“While Michelle Obama tells restaurant owners to offer healthy crud that no one wants, the government is helping Domino’s come up with the Wisconsin, a pizza with six cheeses on top and two more in the crust.”  

Katie Couric of CBS says
supporting dairy farmers might be a worthy cause.  Still, she thinks preventing childhood obesity should be a higher priority for the government.  

“It’s one thing to support dairy farmers, but launching a 12 million dollar ad campaign to sell pizzas—that undermines the much more important goal of keeping our kids healthy.”

The Huffington Post notes there other ways to support dairy farmers without simultaneously promoting unhealthy eating habits.

“There's a guy in Vermont named Andrew Meyer who's figured out how to make an awesome, super durable, non-toxic floor and furniture varnish from another by-product of the cheese industry, whey. Why not use the USDA's resources to encourage this kind of innovation?”

The rural blog The Daily Yonder
calls the Times story misleading.  It says Dairy Management is just one of many government programs made to promote agriculture.  And besides, the government isn’t really paying the tab for the cheese campaign.

“Dairy producers tax themselves to create a pool of money used to promote milk and cheese. The USDA oversees this fund, but producers pay all the costs incurred by the government.”

So what do you think?  Mixed messages from the USDA?  Or bring on the cheese?

 

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