Under Armour Buying Health And Fitness Apps To Sell Apparel
Under Armour announced Wednesday it purchased health and fitness apps MyFitnessPal and Endomondo.By Matt Moreno | February 5, 2015
Under Armour is looking to be known for more than its tight-fitting athletic gear.
The announcement from Under Armour came alongside its earnings report Wednesday where the company beat analysts' expectations. The athletic apparel giant earned $895 million for the quarter and just over $3 billion for the year.