UC Davis Tried To Bury Its Pepper Spray Cop Incident, But It Backfired
After video of police pepper spraying students went viral, UC Davis spent $175,000 to bury the story. But that attempt did more harm than good.By Grant Suneson | April 14, 2016
Viral videos have a way of coming back to haunt their stars. Take the University of California, Davis, for example.
UC Davis tried to rebuild its image after this video went viral in 2011. That’s UC Davis Police Lt. John Pike. Gawker described him as pepper spraying student protesters "about as casually as you would Febreze your couch."
Video of the incident received millions of views and ultimately cost Pike his job. It also saddled the school with a massive amount of negative publicity.