Uber Tests Colored Lights To Help Customers Find Their Ride
Uber tests out a new color-coding feature to help make the process easier. The startup is fundraising $2.1 billion to equal a $62.5 billion valuation.By Bell Johnson | December 3, 2015
Ever have that awkward moment when you request an Uber ride and get in the wrong car?
Well, the online taxi company is testing out a new program in Seattle that hopefully will eliminate those uncomfortable moments.
The program, SPOT, will use thin LED lights attached to the inside of the windshield that the company will provide to drivers. Riders can pick a certain color when they request a ride, and the LED light will flash that color when the driver arrives.