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Tyra Banks: “You have the smallest waist in the world. I mean look at this waist! And how tall are you?”
Model: “I’m 6’2””
Tyra Banks: “There’s something about her that I like.”
Jay Manuel: “She’s gonna make Miss Jay eat Tic Tacs and watercress for the rest of the season.” (ABC News)

That was the controversial commercial for the upcoming season of America’s Next Top Model that caused the show’s host and executive producer, Tyra Banks, to remove it and apologize.

We’re analyzing coverage of the controversy and apology from ABC News, People Magazine, Fox News, HLN, and Gather.

Days after the commercial’s airing, Banks apologized in People Magazine.

“As a leader in celebrating and promoting healthy body image, I must admit that I regrettably didn’t see this clip before it was released to the public... but on behalf of the Top Model team, these were not the intentions, and we truly apologize for any confusion, anger or disappointment it may have caused.”

Most of the controversy came from Banks’ sound bite which suggested the host was praising the top model contestant for having a skinny waist even though Banks is known for promoting healthy body images for all women.

Before the apology, a guest on Fox News said Banks was irresponsible for letting the commercial air.

“There are so many girls and young women who look up to America’s Next Top Model contestans and Tyra and for them to kind of see this message could be harmful to them. ... I don’t think you can always hold the media and TV shows responsible for everything and for everyone’s actions. You know, you choose to be healthy, I mean you go to school, you’re educated. But at the same time, this is a huge TV show.”

But now, many have accepted Banks’ apology for not seeing the clip before it aired. A guest on HLN News explains why.

“I think if you take her at her word, then you know that it was an honest mistake and it’s not like she’s changed her stance and she’s done a 180 on us and now she’s promoting skinniness. So I think, yea, now that she’s done it, everybody should just kind of cut her some slack and, hey, she’s allowed one.”

But a writer for Gather says even after the apology, maybe the Top Model makers had a hidden agenda with the ad.

“Though the statement was satisfactory as far as an apology goes, you can't help but wonder what exactly the intentions of the ad were, if not to tout the girl's impossibly thin waist in order to turn a profit?”

So what do you think? Do you believe the commercial was just an editing mistake? Or was the promo motivated by profit?

Writer: Keertana Sastry

Producer: Newsy Staff