Can This Strategy Finally Make Twitter Competitive With The Big Dogs?
Twitter is going to start paying content creators for videos.By Ben Lawson | August 30, 2016
To stay competitive with Facebook and YouTube, Twitter is going to start paying content creators for videos.
The service was already paying big entities like the NFL, but this deal is aimed at YouTube-style creators.
And according to ReCode, it's giving them a pretty good deal. That outlet says 70 percent of ad revenue will go to creators and that Twitter is keeping 30 percent for itself.