Twitter Says It's Bigger Than Facebook, Sort Of

Twitter says it might have a larger audience than Facebook, if you count more than just registered users.
SMS
Twitter Says It's Bigger Than Facebook, Sort Of

Twitter says it's bigger than Facebook — as long as you tilt your head and squint at the right numbers.

That is, not the registered user numbers. Facebook is more than four times larger than Twitter by that metric.

Speaking at a recent tech conference, Twitter CFO Anthony Noto said you have to look beyond sign-ups.

"We have other audience numbers that no one talks about. If you add them up, it's a big number. In fact, in some scenarios, you could argue that it's bigger," Noto said. 

This counts people who hit Twitter's website without logging in, or see Twitter content in search results, television, advertisements and other media. (Video via Twitter)

Not as straightforward as Facebook. And as a writer at Quartz notes, it might be missing the point.

"Artificially inflating user counts is ultimately meaningless if it doesn't translate to top-line growth," said the Quartz writer. 

That's what the shareholders want, after all. Twitter has posted net losses every quarter since its IPO.

And of course, there's nothing to stop Facebook from breaking out the same math Twitter is using. It would probably be much larger than its registered base that way, too. (Video via Facebook)

This video includes images from Getty Images.

Featured Stories
Inside the Arkansas Department of Correction's death chamber.

4 Executions In 8 Days: What's Next For Death Row In Arkansas?

U.S. Capitol building

Congress Just Passed A Bill To Avoid A Government Shutdown — For Now

Fyre Festival promotional screenshot

Ja Rule's So-Called Luxury Music Festival Turned Out To Be A Hot Mess