Twitter says it's bigger than Facebook — as long as you tilt your head and squint at the right numbers.
Speaking at a recent tech conference, Twitter CFO Anthony Noto said you have to look beyond sign-ups.
"We have other audience numbers that no one talks about. If you add them up, it's a big number. In fact, in some scenarios, you could argue that it's bigger," Noto said.
This counts people who hit Twitter's website without logging in, or see Twitter content in search results, television, advertisements and other media. (Video via Twitter)
Not as straightforward as Facebook. And as a writer at Quartz notes, it might be missing the point.
"Artificially inflating user counts is ultimately meaningless if it doesn't translate to top-line growth," said the Quartz writer.
That's what the shareholders want, after all. Twitter has posted net losses every quarter since its IPO.
And of course, there's nothing to stop Facebook from breaking out the same math Twitter is using. It would probably be much larger than its registered base that way, too. (Video via Facebook)
This video includes images from Getty Images.