Twitter's Search For Revenue Leads It To Product Pages
It's no secret that Twitter has some revenue problems, and the company's latest initiative involves dipping into e-commerce to find a solution.By Ben Lawson | June 20, 2015
Its no secret that Twitter has some revenue problems and the company's latest initiative involves dipping into e-commerce to solve that.
Twitter announced it's rolling out product pages called Collections. The product page includes tweets about the product, reviews, pricing and sometimes a buy button.
Right now, only specific launch partners can make collections. There are the kind of brands you would expect like Nike and Target but there are also celebrities like Demi Lovato and media sites like TechCrunch making collections.