Twitter's Growth Plan: Get Observers Off The Sidelines
Twitter's stock rose Wednesday after the company announced plans to increase growth by rolling out updates like an easy-to-read instant timeline.By Christian Bryant | November 12, 2014
Twitter dropped a bomb Wednesday at the company's first-ever Analyst Day, revealing as many as 500 million users are on the sidelines just watching the tweets fly by — just people logging in, checking their profiles and logging out.
That's nearly double the number of active monthly users on Twitter, according to the company. Despite that information, Twitter's stock rose Wednesday, which might have something to do with the company's plan for getting those users more involved.
For new users, Twitter might be a little hard to get the hang of. That's why the company said it's rolling out an "instant, personalized timeline for new users who don't want to spend time cultivating one on their own."