Twitter Can Thank Borrowed Ad Strategies For Q2 Gains
Twitter's second quarter earnings show all the social site's borrowed advertising tactics are paying off.By Leah Becerra | July 28, 2015
Twitter's Q2 earnings report is proof that all those advertising tactics it borrowed from other social sites — namely Facebook — have paid off.
Twitter beat earnings forecasts and raked in $502 million in revenue — 90 percent of which was from advertising. The news made investors glad — at least initially. In after hours trading, the stock jumped about $2.47 a share before normalizing again slightly lower than the day had started.
On Periscope, interim CEO Jack Dorsey said the quarter as a whole could've been better: "Product initiatives we've mentioned in previous earnings calls ... have not yet had meaningful impact on growing our audience or participation. This is unacceptable, and we're not happy about it.