(Image Source: Forbes)


BY VICTORIA CRAIG

It’s official. Social media giant Twitter added another member to its flock: Posterous, a microblogging service aimed at making sharing easier. But is Twitter buying Posterous for its service or for its tech talent? Portland’s KATU explains what Posterous has to offer.

“That’s a website that specializes in online photo and video sharing. Posterous gives ways for users, individuals, or groups, or businesses to share content with limited groups like close friends as well as wider circles.”

A writer for Forbes looks at the allure of a Posterous - Twitter relationship.

“Some of the fabulous features on Posterous are autopost everywhere, post tagging via email, group blogging, group blog doubled as email list, and Posterous Spaces...With Posterous Spaces, for example, Twitter users can favorite and pin interesting tweets. Social contents curation is hot. Think Pinterest.”

But it’s those unique features that have many tech experts speculating about Twitter’s motive for the buy-out. A writer for TG Daily says the deal...


“...seems targeted at the company's engineers, rather than its product. ... [I]n a blog post announcing the acquisition, Twitter focuses almost entirely on the company's staff.”

The blog post says...

“Posterous engineers, product managers and others will join our teams working on several key initiatives that will make Twitter even better. We’re always looking for talented people who have the passion and personality to join Twitter.”

It’s that speculation about talent that has many wondering whether Posterous will stick around and work in tandem with Twitter, or close shop. Both Posterous and Twitter say they’re not planning to shut down the service any time soon. Here’s the post from Posterous to its users.

“Posterous Spaces will remain up and running without disruption. We’ll give users ample notice if we make any changes to the service. For users who would like to back up their content or move to another service, we’ll share clear instructions for doing so in the coming weeks.”

So what exactly is the point of the purchase? Tech Digest explains it’s a quick and cheaper way of getting talent to simplify it’s design. But it could also help Twitter expand its user base beyond the hard-core social networkers.

“The world of hashtags, @replies and lists can be a little daunting still to newcomers, and the Posterous team will likely have plenty of ideas on how to simplify things, without rocking the boat for old-school, loyal twitterers.”

No word yet on how much Twitter paid to acquire Posterous. The social media giant made the announcement Monday at a South by Southwest Conference.

 

Twitter Buys Microblogging Site Posterous

by Charlie McKeague
0
Transcript
Mar 13, 2012

Twitter Buys Microblogging Site Posterous

(Image Source: Forbes)


BY VICTORIA CRAIG

It’s official. Social media giant Twitter added another member to its flock: Posterous, a microblogging service aimed at making sharing easier. But is Twitter buying Posterous for its service or for its tech talent? Portland’s KATU explains what Posterous has to offer.

“That’s a website that specializes in online photo and video sharing. Posterous gives ways for users, individuals, or groups, or businesses to share content with limited groups like close friends as well as wider circles.”

A writer for Forbes looks at the allure of a Posterous - Twitter relationship.

“Some of the fabulous features on Posterous are autopost everywhere, post tagging via email, group blogging, group blog doubled as email list, and Posterous Spaces...With Posterous Spaces, for example, Twitter users can favorite and pin interesting tweets. Social contents curation is hot. Think Pinterest.”

But it’s those unique features that have many tech experts speculating about Twitter’s motive for the buy-out. A writer for TG Daily says the deal...


“...seems targeted at the company's engineers, rather than its product. ... [I]n a blog post announcing the acquisition, Twitter focuses almost entirely on the company's staff.”

The blog post says...

“Posterous engineers, product managers and others will join our teams working on several key initiatives that will make Twitter even better. We’re always looking for talented people who have the passion and personality to join Twitter.”

It’s that speculation about talent that has many wondering whether Posterous will stick around and work in tandem with Twitter, or close shop. Both Posterous and Twitter say they’re not planning to shut down the service any time soon. Here’s the post from Posterous to its users.

“Posterous Spaces will remain up and running without disruption. We’ll give users ample notice if we make any changes to the service. For users who would like to back up their content or move to another service, we’ll share clear instructions for doing so in the coming weeks.”

So what exactly is the point of the purchase? Tech Digest explains it’s a quick and cheaper way of getting talent to simplify it’s design. But it could also help Twitter expand its user base beyond the hard-core social networkers.

“The world of hashtags, @replies and lists can be a little daunting still to newcomers, and the Posterous team will likely have plenty of ideas on how to simplify things, without rocking the boat for old-school, loyal twitterers.”

No word yet on how much Twitter paid to acquire Posterous. The social media giant made the announcement Monday at a South by Southwest Conference.

 

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