BY NATHAN BYRNE

 

The television-maker known for low prices now wants a piece of the PC market. In an interview with Bloomberg, Vizio CEO Matt McRae didn’t name a number, but he hinted at it...

"The Windows-based machines will go on sale by June at 'a price that just doesn’t seem possible.'"

According to an IGN reporter, what’s under the hood of these machines remains mostly a mystery. But this much they know -- Vizio will unveil two desktop all-in-ones and three notebooks at Consumer Electronics Show in Las Vegas, which kicks off Monday.

PCWorld reports Vizio is well-positioned for this jump into a new market. The writer says...

"...the flat-panel TV maker known for its sleek designs, could shake up the PC market because it gets screens for a bargain and that would allow it to undercut its competitors' prices."

Vizio’s CEO told USA Today -- believe it or not -- his company has employed this strategy before.

REPORTER: "I’m sure that when this idea came up, a lot of people at the company said, 'you’re nuts, you’re crazy.'"

CEO, MATT MCRAE: "Vizio’s been called crazy since we launched the company almost 10 years ago. So, if you look back in our history, we attacked a market that was very mature, had very large companies in it."

A blogger for Gizmodo says Vizio will take aim at the industry’s -- quote -- "sleepy giants." The design might look a little familiar. Tech reporters expect Vizio to take a shot at being a "value" version of Apple.

"[The company] plans to turn the PC business on its ear with a series of sleek, Apple-inspired All-in-One and Notebook PC's."