Image source: Time Magazine

 

 

BY ZACH TOOMBS

 

 

On its cover this week, TIME Magazine features portraits of Hispanic Americans along with a confident prediction.

 

“Yo Decido. Why Latinos will pick the next president.” Just one problem — one of those featured isn’t Latino at all. His name is Michael Schennum, and he’s Chinese, Irish and Norwegian.

 

Michelle Woo — a friend of Schennum’s — pointed out the error in her OC Weekly blog. In response to TIME stating on its website the cover was meant to break stereotypes, she says:

 

“… perhaps it was an artistic choice! Maybe one stereotype of being "Latino" is that one must be Latino. How closed-minded are we?! Or, more likely, (the photographer Marco) Grob was simply doing lazy photojournalism. Hey, all non-white people look the same, right?”

 

Schennum says the TIME photographer took his photo but never asked him about his ethnicity or mentioned the photo’s purpose. On Friday, TIME responded to the criticism. Politico has the statement:

 

“Over the course of three days TIME photographed 151 people for the current cover. We took steps to ensure that everyone self-identified as Latino, that they are registered voters and that they would be willing to answer our questions. If there was a misunderstanding with one of our subjects, we apologize.”

 

And TIME has taken a lot of heat for its covers in recent months. Much of that has been about relatively softer cover stories for American editions, compared to the magazine’s international versions.  

 

In December, international editions covered the Arab Spring, while the U.S. cover featured a human interest piece on anxiety. In August, “Travels through Islam” reached readers abroad — in the U.S. it was “Chore Wars.”

 

Two weeks ago, The Daily Show’s Jon Stewart lampooned TIME for a similar move — after the magazine featured a story about the new Italian prime minister on international editions.

 

“It’s actually the cover story on TIME’s European edition and their Asian edition and their South Pacific edition. And, of course, right here in America, it’s uh... You’re right! I’m sorry. Who’s a terrible cover story? You are!”

 

TIME’s Cover Story on Latinos Features Asian American

by Zach Toombs
0
Transcript
Feb 26, 2012

TIME’s Cover Story on Latinos Features Asian American

Image source: Time Magazine

 

 

BY ZACH TOOMBS

 

 

On its cover this week, TIME Magazine features portraits of Hispanic Americans along with a confident prediction.

 

“Yo Decido. Why Latinos will pick the next president.” Just one problem — one of those featured isn’t Latino at all. His name is Michael Schennum, and he’s Chinese, Irish and Norwegian.

 

Michelle Woo — a friend of Schennum’s — pointed out the error in her OC Weekly blog. In response to TIME stating on its website the cover was meant to break stereotypes, she says:

 

“… perhaps it was an artistic choice! Maybe one stereotype of being "Latino" is that one must be Latino. How closed-minded are we?! Or, more likely, (the photographer Marco) Grob was simply doing lazy photojournalism. Hey, all non-white people look the same, right?”

 

Schennum says the TIME photographer took his photo but never asked him about his ethnicity or mentioned the photo’s purpose. On Friday, TIME responded to the criticism. Politico has the statement:

 

“Over the course of three days TIME photographed 151 people for the current cover. We took steps to ensure that everyone self-identified as Latino, that they are registered voters and that they would be willing to answer our questions. If there was a misunderstanding with one of our subjects, we apologize.”

 

And TIME has taken a lot of heat for its covers in recent months. Much of that has been about relatively softer cover stories for American editions, compared to the magazine’s international versions.  

 

In December, international editions covered the Arab Spring, while the U.S. cover featured a human interest piece on anxiety. In August, “Travels through Islam” reached readers abroad — in the U.S. it was “Chore Wars.”

 

Two weeks ago, The Daily Show’s Jon Stewart lampooned TIME for a similar move — after the magazine featured a story about the new Italian prime minister on international editions.

 

“It’s actually the cover story on TIME’s European edition and their Asian edition and their South Pacific edition. And, of course, right here in America, it’s uh... You’re right! I’m sorry. Who’s a terrible cover story? You are!”

 

View More
Comments
Newsy
www2