Here's a PSA for all PSA creators: Don't do what this Serbian ad agency did and accidentally create a misleading message.
The video is meant to show how domestic abuse can break a person down. It starts with selfies of a woman who looks healthy but later appears severely bruised and sporting open wounds.
It ends on a picture of that woman holding a sign that reads: "Help me. I do not know if tomorrow will come" in Serbian, according to a translation from The Telegraf.
Except the woman wasn't actually a victim of abuse. She's a model, and makeup was used to create the bruises on her face.
Many people online seemed to believe the woman in the video was a victim of abuse.
Regardless, it did send a powerful message about domestic violence — something 1 in 4 women will experience during their lifetime.