"Hey, welcome to SportsCenter!" ESPN's commercial says as "End Your Day on a Highlight" flashes on the screen.
ESPN — the network that encourages viewers to "end your day on a highlight" — probably isn't thrilled about some of the highlights in financial records released just before the Thanksgiving holiday weekend.
This is Disney's annual 10-K filing. ESPN's parent company released it late Wednesday.
A 7 percent drop in just two years' time is absolutely something worth paying attention to, if not panicking over. And we're talking both for Disney and the larger cable/satellite industry.
Disney's Media Networks division made up 53 percent of the conglomerate's operating income this past year. And guess which particular network made the bulk of that money. (Video via ESPN)
So while ESPN is making more money than ever by forcing cable companies to pay more to carry the network, losing 7 million cord-cutters means Disney left a lot of money on the table.
Live sports, which ESPN and its sister stations obviously specialize in, has long been seen as a cornerstone to keep as many cable subscribers as possible in place.
Before Disney actually reported its numbers, one hedge fund manager predicted ESPN's subscriber numbers still haven't hit bottom.
As Fortune's Mathew Ingram put it: "There's no sign that the trend of cord cutting and OTT is going to end anytime soon. If anything, it is accelerating. If you notice investors reacting nervously to Disney results, that's why."
No one's about to pretend cable's going away. The infrastructure and offerings are too massive. (Video via ESPN)
But the all-channels-in-one-bundle cable packages look less and less attractive to millennials, and we may be getting closer to a time when massive media companies have to make hard decisions.
This video includes images from Getty Images.