These Musicians Have The Most Marketing Power
One genre seems to have the most star power when it comes to marketing.By Ben Lawson | January 14, 2016
Musicians can be a powerful tool for advertisers to reach young consumers. A new report shows which artists have the most marketing power.
A survey of Americans between the ages of 13 and 24 looked at which artists get the most attention, set the most trends and are seen as trustworthy.
The results show the pop genre is the most powerful. Lady Gaga is No. 3 on the list. She already has some major sponsorship deals with Diet Coke, Hewlett-Packard and Doritos. (Video via Interscope Records / Lady Gaga)