These Companies Might Create The Holy Grail Of Video Formats
Encoding is not the most exciting part of streaming video. But some big names in tech have plans to improve it, and we viewers could benefit.By Evan Thomas | September 2, 2015
Video codecs are an unglamorous bit of the Internet, but they're critical to streaming. You're using at least one right now.
This video is encoded with H.264. The format is everywhere: YouTube uses it, Flash video uses it and Blu-Ray players can decode it. (Video via YouTube)
Now, an A-list of video-heavy tech companies — Microsoft, Google, Mozilla, Cisco, Intel, Netflix and Amazon — have formed the Alliance for Open Media, or AOM, to create a new codec for future Web video.