The Long, Strange Tradition Of Bizarre 'Star Wars' Merchandising
With all they hype surrounding the new "Star Wars," companies are desperate to attach their name to the release, which has produced mixed results.By Grant Suneson | December 15, 2015
You’ve probably heard there’s a new "Star Wars" movie coming out. And while it's expected to be a huge box-office success for Disney, the "Star Wars" universe will make a good chunk of its money outside of ticket sales.
Because as we all know, sequels lead to anticipation. Anticipation leads to hype. Hype leads to insufferable merchandising. (Video via Toys R Us)
The New York Post reported Disney will make more than $5 billion from officially licensed "Star Wars" merchandise. Of course, you have the standard toys and action figures, but Lucasfilm is going a little overboard with some of the strangest and most obscure official products in cinema history.