'The Interview' Could Cost Sony Big Despite Strong Opening
Sony spent about $80 million to make and market the movie but will likely only make a portion of that in sales.By Matt Moreno | December 29, 2014
It was a surprisingly successful opening for Sony Pictures' "The Interview" — raking in an estimated $15 million from online rentals and about $2.8 million in the limited theaters it was released to over the Christmas weekend.
But even though it's Sony's most downloaded movie of all time, that doesn't actually mean much monetarily.
The movie cost about $44 million to make, and the studio reportedly dropped about $35 million to promote it — nearly $80 million altogether. But the fact that it went from a widespread, nationwide release to a limited, 300-or-so-theater release likely hurt the film's long-term revenue. (Video via Sony Pictures Entertainment / "The Interview")