The Gadgets Of Google’s Advanced Research Division
Google’s Advanced Technology and Projects division throws high-tech experiments at the wall to see what sticks.By Evan Thomas | May 30, 2015
Google is fond of its codenames. The company’s Advanced Technology and Projects, or ATAP, division took the stage at I/O on Friday, to show off a bunch of technology products in various stages of completion.
Think of ATAP as a fast-moving Google-style Skunk Works: a bunch of “Hey, what if we tried this?” ideas that don’t always pan out. (Video via Google)
The Verge writes, “Unlike the rest of Google, ATAP is defined by its deliberate want to create and complete projects in short bursts, or else abandon them.”