Target Field Debuts A Game-Changer: Self-Serve Beer Stations
Minnesota's Target Field will open self-serving beer stations at this year’s MLB All-Star Game. Fans can pour their own beer and pay by the ounce.By Erik Shute | July 7, 2014
Anheuser-Busch has started up the next innovation in beer-automation at Minnesota’s Target Field.
The Twins’ home game against the Yankees Sunday debuted these self-serving beer stations. ESPN reporter Darren Rovell caught a glimpse of these blue game-changers from DraftServ. He spoke with investors behind the idea who said, (Via Twitter / @darrenrovell)
“It’s a way to engage with the customer and allows the fan to have greater control of what they’re drinking. There’s obviously some novelty value to this, but it also allows people to pour what they want. If they want half of a cup, that’s all they will pay for.” (Via ESPN)