Swoosh! Nike Expands Empire With New NBA Apparel Deal
The partnership will give Nike the rights to place its signature symbol on all team uniforms, and the deal came with a hefty price tag.By Jay Strubberg | June 11, 2015
You'll start seeing the Nike "swoosh" on much more NBA apparel than just shoes in the near future.
Wednesday, the NBA and the world's largest sportswear manufacturer agreed to an eight-year contract that gives Nike the rights to slap its signature symbol on team uniforms and other on-court apparel. The deal begins at the start of 2017-2018 season.
According to ESPN sources, the deal is in the ballpark of $1 billion.