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The Super Bowl is the biggest sporting event of the year in the United States – and its commercials are considered part of the show.

Hello, I’m Charlotte Bellis and you’re on Newsy.com.

The Pittsburgh Steelers might have beaten the Arizona Cardinals for their record sixth Super Bowl title on Sunday, but for some people the real competition wasn’t on the field.

It was between Mr. Potato Head, Clydesdale horses and talking babies, among others.

We’re following perspectives on Super Bowl ads from the Washington Post, CNN, Adweek and USA Today.

Washington Post columnist Tom Shales liked this year’s line-up, noting that the poor economy didn’t seem to have an effect on the usual assortment of beer, babes and the bizarre.

“If corners were cut in the presentation of Super Bowl XLIII (43), it was hard to spot them...it's unlikely the game would be labeled the First Super Bowl of the New Recession." (The Washington Post)

A CNN business analyst liked the ads from Monster.com and Denny’s – particularly the restaurant chain’s offer of a complimentary meal on February 3.

“The Monster moose ads apparently with all my focus groups that have been calling me has been fantastic. Denny’s giving away a free breakfast that’s where I’m going Tuesday.” (CNN)

Adweek singled out first-time Super Bowl advertiser, Pedigree. Its ad promoting dog adoption didn’t show a single canine, but a menagerie of animals including an ostrich and a wart hog.

“It's unexpected and civic minded -- with a bigger idea than where our next bowl of kibble is coming from.” (Adweek)

USA Today asked a panel of viewers to rate their favorite Super Bowl ads. Their winner? Doritos’ shattering vending machine. The surprise? It was created by amateurs who won a contest sponsored by Doritos maker Frito-Lay.

“For the first time, it wasn't an ad agency that created the best-liked Super Bowl commercial. It was two unemployed brothers from Batesville, Ind… Even in a downtrodden economy, what delights Super Bowl viewers hasn't changed at all. Folks simply want to laugh.” (USA Today)

What was your favorite Super Bowl commercial? How do you think they stacked up against last year’s?

We invite you to share your opinions with us and check out our sources.
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Super Bowl Ads: Recession Proof?

February 2, 2009
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In the U.S., watching and rating Super Bowl ads is as much a contest as the football game itself. Newsy.com follows media coverage on the much-awaited commercials.
   
Sources:AdweekCNNThe Washington PostUSA Today
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