(Image Source: Jalopnik)

BY LUKE LEONARD

ANCHOR LAUREN ZIMA

At $7 million a minute, ad makers battled it out for audience appraisal during Sunday night’s Super Bowl. So which ads captivated audiences and which ones fell through?

From H&M’s “sex sells” approach featuring David Beckham to Doritos’ comedic crunches, social media sites saw record-breaking comments, likes, and tweets about the ads. (Youtube)

ABC News reports Bluefin Labs tracked more than 109,000 social media comments about H&M’s sexy ad. Among others, Doritos’ “Man’s Best Friend” spot was the most positively commented ad on Twitter.

Doritos held its annual contest for filmmakers to submit their own Doritos commercials. Jonathan Friedman, the winner, spent a mere $20 on production for this submission, but netted a cool $1 million in the end. (YouTube)

Analysts saw a trend amongst advertising agencies involved in production for the Super Bowl. Fox News spoke to the chief innovation officer for Boston based advertising agency Mullen, who said ...

“... just about every brand built interactive elements into their commercials, knowing that the true measurement of success these days is immediate consumer reaction and long-term consumer engagement ...”

After Volkswagen’s 2011 commercial featuring a pint-sized Darth Vader won over viewers last year, they chose to bring back the motif in their newest ad starring an exercising dog. A writer for Forbes critiques the use of canines -- which were featured in several of this year’s spots ...

“You would think that the utilization of pets – and dogs specifically – would eventually be overplayed. And yet there is something about the emotional connection that so many of us have with pets that help advertisers tug at our funny bone and heart every year.”

The Guardian analyzes -- saying agencies tend to be more family-friendly and less forceful with Superbowl ads than during the majority of the year.

And looking at which ads didn’t fly -- like the demographic-defined approach taken by Kia and GoDaddy. (Youtube)

“Want to live your fantasies of nubile women, badass rock and giant sandwiches? Kia and GoDaddy have got your back. Their ads felt like some kind of grumpy heterosexual antidote to the camp spectacular of the half-time show.”

And a poll from The Huffington Post leaves GoDaddy’s commercial rated the worst ad of the night by readers. The accompanying article explains...

“ ... the gravest sin of some of the least popular ads in 2012 was not that they were particularly offensive but that they were particularly unoriginal.”


Prior to the game airing, Google reported pre-released Super Bowl preview ads were viewed more than 30 million times on YouTube.